Exploring individuals's media consumption habits
Below is an introduction to some current trends and habits in tv and content consumption.
In the present digital check here age, smart phones have come to be one of the most popular instruments that individuals are using to view videos and gain access to media. These days, many social media networks are offering limitless feeds of short, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms permit users to see a sequence of personalised material and react quickly, making these videos a lot more interesting and addictive than traditional media. Short form videos are also being used more frequently for news and instructional functions, not just for entertainment. Consequently, this pattern is changing the way people are proactively seeking for and counting on to receive knowledge, in a much faster, much shorter and more functional format.
Recently, with the growth of digital content, the way in which people consume media has changed substantially. For many years, conventional tv was the main source of family entertainment for many people. Nevertheless, after the development of streaming platforms, many audiences are turning away from arranged television, particularly among younger people. Instead, worldwide media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the shift in audience consumption habits. These options are popular for allowing individuals to watch the shows and films they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming services as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the marketplace.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form media content, the method by which individuals are getting their updates is also changing. Individuals are progressively turning towards online news sources, instead of watching TV, to learn about the latest worldly affairs. However, simultaneously, due to a constant circulation of information, people are coming to be overwhelmed by huge volumes of content. In response to this, news organisations are re-engaging viewers by making short form content that is more clear and much easier to navigate. Nowadays it is common to find news channels that have large followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been very important for supplying individuals with dependable and verified news sources, in a format they can readily interact with.